"We are a funny company," says Henk Jan Beltman, chief chocolate officer at Tony's Chocolonely.
"The reason that we are a company is not that we want to sell chocolate and not that we want to make money." Instead, Beltman adds: "We want to make the world a nicer place."
Tony's Chocolonely is one of many companies dedicated to producing what's known as Fair Trade chocolate by providing better prices to farmers and slave free working conditions.
Each bar is marketed with a promise to the consumer that no slave labor was used in the making of its chocolate.